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Revolutionary Concept Intended to Change the Way Las Cruces Gives.
A group of community leaders and local business professionals led by restaurant
owner and caterer Marci Dickerson have announced the formation of Revolution-
120, a Las Cruces 501(c)3 not-for-profit corporation specifically created to provide
financial support in the form of goods and services to individuals and small groups.
In addition to Dickerson, Revolution-120’s founding board members are:
• Ammu Devalsthali, community activist
• Sumer Rose-Nolen, financial services professional with Crown Wealth Strategies
• Kiel Hoffman, market president of Pioneer Bank
• Jennifer Bales, executive director of the Las Cruces Convention and Visitors Bureau
• Rynni Henderson, president of the Las Cruces Sun News, Deming Headlight, and
Silver City Sun-News
• Cindy Torres, vice president of Torres Welding
• Bethany Williams, loan originator with The Home Lending Group
• Marcia Weist, community activist
• Jasmine Rubio, owner of Jazmine Rubio Photography
• Legal counsel for R120 – Karen Wooten
“When we looked at the many good causes that are supported by the Las Cruces
business community it became clear that more needed to be done,” said Dickerson.
“While all local charities do good work, too much money goes to administrative
expenses and professional staffing. As Revolution-120, we will raise funds and redistribute
100% of everything we raise to qualified individuals and small groups.
And by providing purchased goods and services to those in need, we really will
change the way Las Cruces gives.”
According to Dickerson, Revolution-120 will have no paid staff and will fund itself
through an annual golf tournament and other fundraising events. Individuals and
small groups seeking financial assistance will be directed to complete an online
application that will subsequently be reviewed by a decision-making committee
drawn from the group’s board of directors.
“By providing purchased goods and services to those in need we eliminate
complications from giving cash,” said Rose-Nolen. “For example, if you run a nonprofit
organization and your van needs a new transmission but there are no
immediate funds available, send in an application and, if approved, we’ll pay for the
services the van requires. Or, if your home burns down and you didn’t have
insurance, send in an application and, if approved, we will assist you to obtain the
items you need while you’re getting back on your feet.”
Two unique components of Revolution-120’s business model are that all funds
raised will be re-distributed within a fiscal year and that the recipients of the
group’s support will be required to engage in a “pay it forward” activity intended to
benefit other individuals and the community as a whole.
“It’s very simple but we think it’s very powerful,” said Hoffman. “As part of the
financial assistance process, an applicant must demonstrate that a deed of good
service for another person or group has been completed. In doing so, the
beneficiary of R-120’s assistance repays it to others instead of to the original
benefactor and the entire community wins.”
The group is also asking local organizations, facilities, and non-profits to submit
“Pay-It-Forward Projects” in order to create a list of tasks from which applicants can
select their project. Applicants are also encouraged to come up with their own acts
of kindness if they are aware of someone who would benefit from such a gesture.
Revolution-120 will launch its fundraising efforts with a golf tournament on October
6th at Red Hawk Golf Course. Plans are also underway to hold a “$1.98 Beauty
Pageant” on November 11th at The New Mexico Farm and Ranch Museum.
Additional fundraisers are planned for spring 2018.
The actual giving process will not launch until spring, 2018.
For additional information on participating in the fundraising events, contact Marci
Dickerson directly at 575-644-0778 or visit the Revolution-120 web site at
“It’s very simple but we think it’s very powerful,”