Jennifer Bales was born and raised in Scottsdale, AZ and lived many years in Los Angeles, CA before making Las Cruces her home in 2006. She started her career with the City of Las Cruces in 2007. In 2017 she was promoted to Executive Director of the Las Cruces Convention & Visitors Bureau / Visit Las Cruces as well as the Rio Grande Theatre. She has over 20 years of experience in hospitality & tourism, and event planning. She has a 6 year old daughter and a husband of 12 years.